Strategic Planning & Leadership

• Develop and implement annual integrated plans for branding, communications, and marketing
• Conduct market analysis and monitor industry trends
• Define departmental goals and key performance indicators
• Manage department budget and resource allocation

Brand Management

• Maintain corporate brand identity consistency across all channels
• Develop and enforce brand guidelines
• Lead brand positioning and visual identity projects
• Measure and report on brand health metrics

Communications Management

• Execute internal and external communications strategies
• Oversee media relations and content creation
• Manage crisis communication protocols
• Handle stakeholder communications

Marketing Execution

• Lead integrated marketing campaign development
• Oversee digital marketing channels including social media and email
• Manage traditional marketing activities and events
• Analyze campaign performance and optimize results

Team Management

• Lead, mentor and evaluate team members
• Foster collaboration across departments
• Manage external agency relationships
• Ensure compliance with company policies

Job Requirements