Online Marketing Officer

Organisational Context

IBSUniversity (IBSU) is one of Papua New Guinea's leading private universities, dedicated to enriching lives through world-class education, training, and research. Established from the Institute of Business Studies (IBS), which began in 1989, the University has evolved into a recognised higher education institution committed to producing industry-ready graduates, advancing research, and contributing to national development. IBSUniversity officially attained university status in 2016 and continues to expand its academic offerings, research capacity, and international collaborations.

The University offers undergraduate and postgraduate programmes through six academic schools:

-- School of Accounting and Finance (SOAF)

-- School of Business and Management (SOBM)

-- School of Economics and Development (SOED)

-- School of Information Technology (SOIT)

-- School of Education Major in Digital and Blended Learning (SoE)

-- School of PG Studies

These programmes are designed to meet the evolving workforce needs of Papua New Guinea while aligning with international academic standards. IBSUniversity also delivers internationally recognised programmes through long-standing collaborations with overseas universities, particularly with Southern Cross University, Australia.

POSITION OVERVIEW

The Online Marketing Officer is responsible for developing creative and engaging marketing content that supports the University’s branding, promotional, and communication objectives. The role focuses on designing high-quality marketing materials, producing digital and print content, creating multimedia resources, and ensuring consistent brand presentation across all communication channels.

KEY RESPONSIBILITIES

Content Creation

• Develop engaging content for the university's marketing initiatives across digital and print platforms.
• Prepare newsletters, reports, corporate profiles, brochures, and other promotional publications.
• Assist in writing and editing marketing copy for advertisements, social media, websites, and promotional campaigns.

Graphic Design

• Design high-quality marketing materials including brochures, flyers, posters, banners, pull-up banners, invitations, certificates, and other promotional materials.
• Create visually appealing graphics for digital platforms, websites, presentations, and social media.
• Ensure all designs comply with the organization's branding guidelines and visual identity.

Video Production and Multimedia

• Produce, edit, and enhance promotional videos, interviews, event highlights, and other multimedia content.
• Create motion graphics, animations, and visual presentations where required.
• Capture photographs and videos during institutional events and activities for promotional purposes

Branding and Marketing Materials

• Develop branding materials that promote the university's image and identity.
• Assist in maintaining consistency of branding across all printed and digital communication materials.

Marketing Support

• Support the planning and implementation of marketing campaigns by providing creative design and multimedia content.
• Work closely with departments to develop promotional materials for academic programs, events, conferences, and corporate activities.
• Maintain an organised library of marketing and branding resources

Qualifications

• Bachelor's Degree / Diploma / Certificate in Graphic Design, Multimedia, Marketing, Communications, or a related field.
• Minimum of 3–5 years' experience in graphic design, multimedia production, marketing communications, or a similar role.
• Demonstrated portfolio showcasing graphic design, branding, and multimedia projects.

Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Adobe Premiere Pro
• Adobe After Effects (desirable)
• Microsoft Office Suite

Knowledge and Competencies

• Strong graphic design and visual communication skills.
• Excellent creativity with a keen eye for layout, typography, and branding.
• Strong written communication and content development skills.
• Experience in video production and editing.
• Ability to manage multiple projects and meet deadlines.
• Excellent organisational and time management skills.
• Strong interpersonal skills and ability to work collaboratively with internal stakeholders.
• High attention to detail and commitment to producing quality marketing materials.