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Sales Manager On-Trade

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National Capital District, Papua New Guinea

Sales

#24252

4th August 2025

www.pngworkforce.com


Position Vacant: Sales Manager On-Trade

Function: Sales

Location: Port Moresby

We have an immediate requirement for a Sales Manager On-Trade to join our Sales Team in Port Moresby, reporting to the Regional Sales Manager.

Main duties include:

  • Drive safety everywhere, demonstrate preventative and proactive behavior towards safety and ensure adherence to all safety policies and procedures. Further ensuring all safety audits are completed and fall within acceptable guidelines online.
  • Must demonstrate active leadership of the team through HEINEKEN behaviors to achieve performance metrics in a collaborative environment.
  • Responsible for the recruitment and development of Sales Representatives as well as recognizing strong achievements to drive a high-performance culture.
  • Ensure the performance management process (plans/reviews/IDPs) of the regional team in line with company guidelines.
  • Coach and mentor team members to create optimal in-store execution by using the required step of the call process, utilizing A2QVP2 checklists and HEINEKEN Way for sales service methodology.
  • Lead the regional team to execute SPB standards, deliver customer service excellence and achieve the agreed set of key performance metrics within assigned territory.
  • Protect and grow market share in On-Trade and manage the general performance of customers within the assigned region or territory.
  • Achieve relevant sales budgets for the outlet and channel.
  • Ensure service level, merchandising and selling activities are conducted as per requirements by sales representatives for customers.
  • Ensure proper execution of customized promotions and local ground activities with post evaluation results.
  • Lead sales representatives to ensure all customers consistently carry the full SP Brewery portfolio of products.
  • Ensure that New Product Development (NPD) and Net Numeric Distribution (NND) company objectives are met.
  • Lead sales representatives to ensure that agreed recommended retail pricing is compliant in On-Trade outlets and pricing in line with SPB indexed pricing guidelines.
  • Ensuring that team members are monitoring product freshness throughout respective channels, territories or regions and that preventative plans and measures are in place to avoid issues.
  • Develop outlet specific customer volume driving activities where required to drive the needed volume whilst enhancing trade standards, sales and customers relationships.
  • Collaborate with sales representative, ensure Accounts Receivable debts are collected within trading terms.
  • Ensure that all parties (sales, credit, logistics) are acutely aware of orders.
  • Work with Customer Service and Logistics department to ensure efficient delivery of stock to customers in a timely and professional manner.
  • Coordinate all Point-of-Sale Material (POSM) requirements for assigned outlets.
  • Coordinate the collection of market intelligence on competitor activities and threats to trading and submit detailed reports and evidence through to management.
  • Ensure reps complete all data collection requirements on sales tablets each call.
  • Ensure that each sales representative completes the required monthly outlet assessment using the online application. A total of 10 outlets per permanent representative will be assessed formally each month using the outlet assessment form.
  • Ensure timely delivery of reports to respective stakeholders. Coordinate information collection and processing with respective stakeholders.
  • Work with sales representatives in On-Trade outlets and bottle buyers to locate and collect the targeted volume of returnable bottles to SP Brewery.

Qualification and Experience:

  • Current class 3/6 driver’s license – DO NOT APPLY IF YOU DO NOT HAVE A CURRENT LICENCE.
  • A diploma or degree in Business Management or relevant with experience in Sales may be necessary.
  • Minimum 5 years’ experience in FMCG or related industry with demonstrated supervisory experience.
  • Strong planning and communication skills.
  • Ability to adapt to change, challenge and work under pressure.
  • Must possess and demonstrate the right attitude and is willing to develop himself or herself.
  • Ambitious with a focus on career, personal development and progress.
  • Possess a strong work ethic.
  • Must have a recent Police clearance report.

HOW TO APPLY:

Please submit your application to the link provided HERE to apply.

Screening applies to all applications received.

ONLY shortlisted candidates will be contacted.

Application deadline: Monday 18 August 2025.

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COMPANY INFO

For over sixty years, SP Brewery has produced PNG favourite beers SP Lager, South Pacific Export and SP Gold, along with newcomers, Niugini Ice and Johnny Arrow Cider. As the country leading manufacturer, ...
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(675) 302-8200

P.O.Box 6550, Boroko, NCD